In Covid days, Chandigarh’s woman entrepreneurs formed the food industry of Tricity with hope and enthusiasm. As written by the author-critical Eugene Briffault “People who overlook the importance of women in the culinary field neglect their high degree of accomplishment and have earned the cordon-blue award. More talent and delicacy, more flavour and intelligence that women have introduced can be brought into the choice and preparation of dishes.” Shattering myths in a male-dominated country, Chandigarh’s women entrepreneurs are increasingly taking on leadership positions in the food and beverage sector.
Following a sharp decline in March and April 2020 due to a national lock-down, market development is around one-third pre-COVID-19. The quickest turnaround for companies who have undergone or implemented digitalisation across different areas of their business model. Despite the downturn in the short term, businessmen remain hopeful regarding the rebound. Nearly 90% of entrepreneurs claim that they will withstand the recession, in which two-thirds believe that this would entail drastic improvements in their business model and cost structure. Nearly 80% of entrepreneurs anticipate demand to recover to pre-lock-down levels shortly.
In list of Chandigarh’s women entrepreneurs serving hope, bouncing back amid pandemic some of them are following.
Working from home from the beginning is a decision we created as a brand. We deliberately tried not to provide many fixed costs. We thus choose not to provide an office room and utilised the resources of Shopify to meet our clients. These judgments finally helped us navigate the pandemic. Now it is a necessity to operate from home. Some days we face different mental struggles and it also gives us the flexibility to work for ourselves and to balance a personal and professional life,” says GayatriMallikaBansal.
Not only can these women change the culture of Tricity through their entrepreneurial, pioneering and culinary talents, but they also find dynamic alternatives to the problems facing business amid the pandemic Covid-19.
Nobody figured it would continue for more than a year as the pandemic struck first. Although operating a company along with running the house for a short time, it has influenced women entrepreneurs, CXOs and executives over a prolonged span of a year or more,” says MadhuraDasgupta, AspireForHer founder. A woman wants to end up taking a back seat with family in her house. Your storey Research data has shown that women businessmen have been struck hard by the COVID 19 pandemic, the ensuing lockdown and extreme constraints on companies. “There are also occasions when operating a business and families and working together as a woman is a huge problem. Fortunately, the love of their husband allowed them to breeze through the lockout.
We spoke to some of them about their trip and the difficulties ahead in the Tricity. From handling families, ensuring that the children are taken care of and at the same time working hard to develop their enterprises, the COVID-19 pandemic was tougher for female entrepreneurs though it is tough on everyone.
Mornings, she notes, are the busiest, wishing that it’d be better for her. But the unfortunate fact is that the COVID-19 pandemic and work from home have exacerbated many working women’s commitments.
Conclusion: However, we had to help many women who faced work-life balance problems in the business. All of them were assisted by children and mixed families. Working at home was frustrating for them. We were able to support them as a group by implementing different systems.
