Are you an automobile freak? If yes, you will surely find the details of this news very interesting. But this news is for everyone to get updated about the current affairs. We all are well aware of the auto car brands like Toyota and Volkswagen. But do you know that Volkswagen has failed to hold back its top position? Yes, it is surprising news. Volkswagen was indeed considered the top auto-selling car in the world for the previous five years. But finally in 2020 Volkswagen is no more in the first position. It will be really interesting to know the detailed story which is as follows:
1. Who is that giant auto car seller that achieved the top position in 2021?
It is none other than Toyota, a Japanese auto car selling brand. They have successfully turned the game to their side. Their main rival is the German auto car selling brand. It is the story of the last year when it bit the sales of 9.3 million of their rivals by 9.53 million sales.
2. Covid 19 pandemic situation
Yes, initially pandemic proved to be an obstruction for Toyota in the path of achieving success. But they have a good team spirit. Suppliers, dealers, business partners, and all other employees worked together in a team and managed every matter proficiently. They did not face any stoppage of corporate operations as they successfully incorporated all the measures to prevent coronavirus.
3. Coronavirus effects
In this pandemic situation, the global sales of Toyota have reduced by more than 10%. This is the only negative effect they experienced due to Covid. So you may wonder how they can be in the top position despite such a loss? The global sales of Volkswagen are more than 15% again for the same reason i.e., pandemic. This is the only reason for which Toyota has won the race over Volkswagen. 2015 was the last year when Toyota celebrated their top position in the automobile industry. Thereafter Volkswagen enjoyed that position for the following five years after 2015.
4. Toyota strategy
The motto of this company is to satisfy customers by providing quality over quantity. They believe that this strategy might have impressed a huge volume of customers. Customers from China, North America are hugely influenced by this motto of the Toyota brand. This can surely be a reason behind their minimal loss compared to Volkswagen even in this pandemic situation.
5. Thankful to China
This Japanese auto car selling brand has gained a lot of help from China. The Chinese government was very supportive of this brand all the time. Yes, they indeed have a close tie-up with the Chinese government. Toyota is also thankful to the people of China for widely accepting the green technology of Toyota. Japanese car creators believe that their brand-building would not have been possible without the help of the Chinese market.
6. European sales
European brand was the only one who has suffered the most massive loss due to this pandemic situation. The registrations of all the new cars have fallen by 23.7% this year. On the other hand, Turkey is the only country that has achieved a green signal in terms of its global car sales.
So from this year, Toyota has started gaining popularity again. We hope to get many more exciting surprises from this Japanese car brand in the future.
