Are you aware of the step taken by Facebook this Wednesday? Do you know Facebook has blocked the news content of Australian publishers as a result of which the news sites of Australia have suffered a lot? Yes, it is due to Facebook the traffic of Australian news sites has fallen to a great extent. Facebook announced the users of these sites to avoid visiting these sites for writing or reading any news from here. Such restrictions are made to stand against an emerging law. This law forces Google to make the payment to the Australian publishers for their writings. Let us discuss the matter in detail which is very interesting and informative:
1. From this week onwards, Facebook no longer allows the Australian content to become visible on social media platforms. After such blockage of content by Facebook, the traffic of Australian news sites has gone down to 13%.
2. Chartbeat is a renowned New York analytics firm. According to their data, Google’s news sites have observed a hike in their traffic. On the other hand, a tremendous fall in the traffic of Facebook has been noticed. Not only is that, but the traffic of Australian publishers also showing a downtrend. Because such traffic is not ready to shift to other platforms.
3. Both Google and Facebook are very serious and determined about the cancellation of their services in Australia. Google and Facebook together are fighting against this law. However many of you may have heard that recently Google has canceled preventive deals with many media outlets.
4. According to the chartbeat data, the total traffic of Australian news sites has fallen to about 30%. This fall is related to the traffic of news sites in Australia from several platforms.
5.34% is the rise in percentage from about 26% in terms of Australian traffic in the news sites of Google search. This 26% was before Facebook banned such content. However, the traffic on Facebook was 21% before such a ban which afterward stood at only 2%. Chartbeat has made this data public.
6. According to chartbeat, an analytics firm in Newyork, Australian Community Media, and the Australian Broadcasting Community can be counted among the Australian publishers. But they are not sure whether any particular publisher is involved or not.
7. The gain of news site traffic from Facebook from the countries outside Australia has fallen to around 4%. The percentage earlier was about 30%. The scenario is completely different in the case of Google. The google search in terms of news sites has shown a growth of about 52% from around 38%. This is evidence shown by analytics firm, Chartbeat.
8. According to past evidence, Facebook is a social media that gives Australian news sites the maximum exposure. Yes, huge foreign traffic for Australian news sites was due to Facebook. Historical data shows that Facebook was successful in attracting about 15% of the visits to the news sites of Australia. And globally facebook drove only 12% of visitors for publishers of other countries together. This data is publicized by the spokesperson of Chartbeat.
9. 21% of the Australian population follows social media as the main source to remain updated about the news. While 39% of the population finds Facebook as a primary medium for receiving the news.
According to the chartbeat statistics, both foreign and domestic traffic for the news publishers of Australia has been negatively impacted on Thursday. This is due to the step taken by Facebook on Wednesday.
